Rest Assured™ Cleanliness Program

At Hersha Hotels and Resorts, our guests and associates are our top priority.  Ours is a company built on a foundation of our core values – one of which is “hearts that serve”.  As leaders in the industry, we know that each of our guests, associates, and partners are essential to our continued success, and we attribute our accomplishments to their thoughtful engagement and continued efforts.

Our focus on health and wellness, as part of our EarthView® sustainability program, is highlighted by our newly created Rest Assured™ program.  Rest Assured is committed to a 5-point system that collectively takes a holistic and innovative approach to guest experience, safety, and wellness.

1. Safety is Priority

2. Service Reimagined

3. Innovative Accommodation

4. Proactive Communication

5. Together We Thrive


Click Here for Hotels Implementing Rest Assured

The Parrot Key Hotel & Villas, Key West
The Cadillac Hotel & Beach Club, Miami Beach
  • 1. Safety is Priority

    We have updated our cleaning protocols based on guidance from the Centers for Disease Control (CDC), World Health Organization (WHO), and American Hotel and Lodging Association (AHLA).

    • Our cleaning procedures utilize EPA-approved disinfectants for use and effectiveness against viruses, bacteria, and other airborne pathogens.

    • We have increased the frequency of cleaning by focusing on high-touch areas in our public spaces and guestrooms including counters, light switches, elevator buttons, doorknobs, tv remote controls, and phones.

    • We have implemented advanced cleaning techniques that utilize UV light technology and HEPA filtration which were developed with our guests’ and associates’ safety as the top priority.

    • Our focus on disinfecting high-touched surfaces is denoted with a message from the housekeeping team and cleanliness indicators in guestrooms including a wrap on the TV remote.

  • 2. Service Reimagined

    We have transformed our operational processes to accommodate physical-distancing efforts and established new service offerings to deliver the same guest amenities in reimagined ways.

    • While some fitness centers are not operational, alternative fitness solutions such as in-room fitness equipment and outdoor recreation options are available at many hotels across our portfolio.

    • New protocols have been implemented across various hotel amenities such as pools, F&B, valet parking, shuttles, and spa so that we may continue to selectively offer these services in a safe manner.

  • 3. Innovative Accommodation

    We are leveraging innovative technologies to alleviate guests’ concerns as they start to travel again.

    • Guests have the opportunity to utilize mobile check-in and check-out at many of our hotels.

    • Contactless dining will provide guests the ability order and pay for food and beverage through their mobile device at several hotels.

  • 4. Proactive Communication

    Clear communication and transparent accountability have always been an emphasis at Hersha. From booking through checkout, we have made information readily available on our cleaning practices and service offerings.

    • Our property websites contain information on the Rest Assured program so guests can feel confident in booking their stay. A pre-arrival email will inform guests of protocol and service offering changes they can expect when they arrive.

    • Signage throughout our hotels remind guests of proper protocols such as social distancing, wearing a mask and washing hands.

    • We have implemented measures for ongoing feedback and measurement of the program for continuous enhancement and strategic evolution of the program to meet evolving guest and associate needs.

    • Associates have undergone extensive training on the Rest Assured program, are well informed, and happy to answer any questions.

  • 5. Together We Thrive

    We believe that together, we create a brighter, healthier future for our guests, associates, and communities.

    • For the safety of our guests and associates, we’ve implemented plexiglass partitions at the front desks and hand sanitizer stations throughout the hotels.

    • All of our associates are provided with and required to utilize the appropriate safety gear and equipment so they can continue to safely deliver the service our guests expect.